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I’m Alan Cox, and this is my blog.

While I dislike bios, I thinks it’s probably fair to tell you a bit about me.

I started my career as an electronics engineer for a big avionics company. But for most of my working life I’ve worked for myself in various businesses and startups.

After a series of difficult life events, life took its toll and I had a fairly major mental breakdown. Whilst this was a horrendous time, it was also a turning point for me. A turning point that led to learnings, realisations and life changes that have changed the course of my life for the better.

One of my big realisations was that working on your mental wellbeing is just as important, if not moreso, than your physical health. I’d never done that. When I started to do it, that’s when things started to get better.

I now head up Akimbo, a mental fitness startup, and I’m involved in various other mental wellbeing initiatives.


How I hope this blog might benefit you…

The central theme I explore through my work is transforming what goes on in our head so that we can live a better life.

Writings here will cover things like…

  • How to create a healthier mindset
  • How to handle stress and anxiety
  • How to let go of limiting beliefs
  • How to build resilience

…and more.



I am available for speaking engagements.

I try my best to address mental wellbeing in a fun and engaging way that leaves a lasting impact. 

Speaking formats include:

  • School & workplace talks
  • Conference appearances
  • Interviewer
  • Fireside chats


Consulting & Governance

I provide consulting and governance to businesses and non-profits that I beleive are doing good things

I can bring to the table:

  • Innovation Thinking
  • Creative Problem Solving
  • Design Thinking
  • Lean Startup Process